Use menu for customer clarity
Create a menu when customers need to browse items before they call, visit, book, or order. Keep item names, prices, availability, categories, and dietary notes accurate enough for mobile browsing.
A menu can support restaurants and cafes, but it can also help salons, clinics, venues, and local merchants present packages or common options without turning every item into checkout commerce.
Keep menu and store expectations separate
Menu is a public browsing surface. Store + Orders is the checkout-backed commerce workflow for Growth and Business merchants.
If customers should pay online and create order records, use Store + Orders. If they mainly need to browse and contact you, a menu page may be enough.