Use Presence as the public foundation
Your Helm website is the public home for customers who need to understand your business, services, contact details, forms, menu, booking links, and store links. Keep the first version clear rather than broad: explain what you sell, where or how you operate, and what the customer should do next.
Website pages, navigation, site settings, SEO fields, media, preview, and publishing should be managed from Helm and the connected editor workflow, not by asking customers to interpret internal CMS details.
Publish the surfaces customers actually use
Starter merchants should finish the homepage, service/menu basics, forms, and public contact paths first. Growth merchants can add Blog for lightweight Presence publishing and Link Page for a branded social bio or campaign destination.
Blog is intentionally scoped as lightweight Presence publishing. It is not a full editorial newsroom, scheduling engine, or campaign builder. Link Page is a branded distribution page with click tracking, not a promise to clone every link-in-bio product.
Check before sharing
Preview pages on desktop and mobile, confirm the business name and contact details, and make sure the public call to action goes to a supported workflow such as booking, form submission, menu, store, or a valid external link.
If a public page is missing or showing old content, check the page status, site status, navigation entry, feature availability, and whether the browser is viewing a draft preview or the published page.
Starter website page checklist
- Write a homepage headline that says what you sell, who it is for, and where or how customers can buy or book.
- Add contact details, service area or location, operating hours, and one clear call to action.
- Publish at least one customer-ready page, then check it on mobile and desktop before sharing the link.
- Connect the page to a supported next step such as booking, form submission, menu, store, or a valid external link.